Denise Flowerday, CEO and primary dementia educator at DCS, has more than 25 years’ experience working with people in all phases of cognitive decline. Denise specializes in empowering people to access their own humanity while caring for people living with dementia.  

She is a member Standards of Excellence Council for NIDE (National Institute of Dementia Education) and is a certified Teacher and Group Practitioner of Naomi Feil’s Validation Method.

Denise has presented classes and webinars in dementia communication for Leading Age California, the Canadian Long-Term Care Association, the Solano County Share group and more.

Her company, Dementia Coaching Service, provides caregivers with tools and information that are appropriate for both healthcare professionals and for loved ones of people living with dementia. 

Dementia Coaching Service was born of a commitment to serve people in need. We train caregivers to draw upon their own humanity, to learn and practice specific communication techniques as they cultivate the practice of empathy in their approach to care.


As skills and understanding grow through education and practice, the ability of the caregiver to adapt to the needs and behavior of people living with dementia expands, relationships are nurtured, and stress is minimized for all involved. 


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© 2020 by Denise Flowerday